Corporate Social Responsibility (CSR) is practical and very real. It’s sometimes easy, but more often than not CSR is inconvenient – but still a necessity for every company. It speaks to our ability, as leaders, to use our position of influence and relative wealth and power to affect lives for the better. Corporate Social Responsibility is singular and achievable. It is synonymous with paying it forward for all that we have been so fortunate to achieve. It is our responsibility.
My company, Luminosity Global Consulting Group, has been involved for years with charitable organizations, often making the journey to help those in need ourselves – it is a critical piece of who we are and defines what we stand for. We are passionate about the fact that we have a responsibility to take care of those less fortunate than ourselves – wherever they may be around the world. We believe that CSR is not only central to our ability to succeed in the marketplace, but also to ensuring we have a positive, responsible influence on the world around us. To this end, we have adopted a global CSR framework to align and drive our commitment to making a significant contribution to ensure the world becomes a better place for everyone.
Our corporate calling and commitment to people extends to communities in need across the world. In deciding how we could make the biggest impact, we quickly realized that clean water is something we all need – it is a catalyst for economic growth and prosperity… everywhere.
We know from personal experience that one sure way to make a difference is through WATER. After the 2010 earthquake hit in Haiti, we were on the ground trying to make a difference in a very desperate situation. The devastation was horrible, but what happened next created a health crisis we could have never imagined – an outbreak of Cholera that resulted from unclean water sources. Suddenly, an already desperate situation became even more deadly right before our eyes. We all watched helplessly as men, women and children that typically survive on less than one cup of unclean water each day, fell to this deadly disease. The spread of the disease was rapid, rampant and uncontrollable with very few clean water sources available. Yes, we learned first hand how important clean water truly is…
Through clean water and learned sanitation practices, we cannot only reduce horrible disease outbreaks like we witnessed in Haiti, but also make a real difference by being directly responsible for saving lives! In both our parent company and in The Global LABB, we recognize the value of water as a fundamental social, environmental and economic resource. As a global company, we know that access to sufficient clean water is essential for the health and development of communities worldwide.
Water is our cause, what is yours? If we want to end the crisis in our lifetime, we all need to come together to invest in solutions that will make a real and sustainable difference in people’s lives. It’s not just about water; it’s about expert partners, sustainability, education and community empowerment – it is about you, as a leader, and your company engaging whole heartedly in Corporate Social Responsibility.
Here is our commitment: We dedicate 10% of profit to our partners who build wells for sustainable clean water and hygiene education around the world. We also make an effort to go into the field so that we know what is going on, how people are affected before we intervene and what it looks like after we have contributed to communities in need of clean water.
We know that a company culture based on core values not only helps our business, but also defines the role we can and should play in society. We have developed what we believe is a thoughtful, comprehensive approach to CSR that aligns with our values and maximizes the impact we can make as a global enterprise. We focus on water because we believe it is essential to life and is the biggest opportunity available to truly make a difference in people’s lives… and in our world. It is always our goal to:
- Make Corporate Social Responsibility an integral part of our business to build value and trust
- Empower our employees and members to make a very real and lasting difference in the world
- Integrate corporate citizenship and social responsibility into every aspect of our company
We believe that we are creating positive change in the world. By supporting water, sanitation, and hygiene interventions we contribute to:
- Decreasing preventable child deaths by up to 57 percent
- Reducing chronic malnutrition by 40 percent
- Diminishing school absenteeism among girls by 50 percent
- Creating an 8:1 economic return in target communities
Unsafe water and the lack of basic sanitation cause 80% of all sickness and disease in the world. By investing in clean water alone, young children around the world can gain more than 413 million days of health! Every $1 we invest in improved water supply and sanitation yields between $4 to $12 for the local economy, depending on the type of project. But more important than the economic impact is the impact we have on lives and communities in desperate need of clean water.
Water is our cause, but it doesn’t matter what cause your company chooses to invest in, at the end of the day you will find you get value from your efforts you can not even put a price on. You will be contributing to something much larger than yourself and making a very real difference in the world.
If your company does not participate in CSR, take the initiative to get involved to make sure it does.
If your company does have CSR initiatives, get involved and make a difference…
How Will You Ensure Your Organization Makes A Difference Through CSR?
Please engage the discussion and let us know how you intend to incorporate CSR into your business strategy. Feel free to contact me at Sheri.Mackey@LuminosityGlobal.com , stop by our website at www.LuminosityGlobal.com or check out our new leadership portal at The Global LABB.