Archive for the ‘Cross-cultural’ Category
August 26, 2011

“Think Global/Act Local” was based on acculturation: Customizing products and services for regional consumption in accordance with the local language, currency, culture and regulatory climate. Not surprisingly, localization encouraged each country of operation to develop its own customized solutions and operational procedures. This has resulted in data silos around the world and companies operating with huge information blind spots across the spectrum. It can take weeks, even months, to collect, reconcile, translate and analyze regional performance – much less consolidate a global view of the corporate picture.
In addition to the above issues, business today is facing new challenges, and I do not believe the statement “Think Global, Act Local” actually holds true anymore. There is an under-acknowledged reality in global organizations today: easier access to international markets is creating limitless sales opportunities on a worldwide basis, but is also creating numerous challenges in how those products and services are presented in local markets. Escalating costs and increased competition are also placing companies under increasing pressure to improve innovation and raise shareholder value – on both the global and local levels. The new reality is that companies must think and act both global and local simultaneously.
Globalization requires common business practices and processes across the enterprise. The challenge is to reengineer processes to be globally efficient, yet locally accountable. A multinational company may have global processes, policies, and procedures, however they must still adhere to in-country requirements set by foreign governments, as well as honor the business traditions, etiquette and customs which are the underpinning of successful and long-term relationships in the local markets. The goal, therefore, is to establish shared services and global practices, which simultaneously have the flexibility and robustness to meet local market criteria, while leveraging the power of the global market.
However stringently a global corporate culture is imposed, to gain a true competitive edge it is critical to be able to implement effective global solutions with the flexibility of a local interpretation. However, determining the local subset of required functionality is not for the faint-hearted. In-country offices will defend every aspect of their local operation as essential. In reality, it will be a mix of real and manufactured needs that the discerning global leader will be required to effectively evaluate and strategically calculate in order to determine the method of change to be employed.
If put into perspective, global is about the size and strength of a business. Local is about the people the business touches – where they live and work, how they think, what they value, and what moves them to action. Acting local demonstrates a respect for local perspectives, priorities and traditions and demonstrates an understanding of how to compromise to bridge the gap and create an environment where both global and local thinking are simultaneously integrated into the fabric of the global organization.
Locally effective global businesses take into consideration how local attitudes and behaviors differ from those of the company’s home country and other local markets and create a puzzle that fits nicely together – all the pieces are different, but interconnected. Something as simple as observing local seasonal or religious holidays when timing the launch of a new global product can have a direct impact on the success or failure of the campaign.
If global is seeing the forest, then local is tending the trees. With only a view of the forest as a whole, it is possible to overlook the trees that need attention. Up close, it is easy to focus on the detailed care of each tree, but lose sight of its place in the overall forest. Balancing both viewpoints is critical to keeping both the trees and forest healthy. Global Corporations are like a forest – a sum of its parts – consistent, meaningful and effective local practices must contribute to the success of the whole.
You can contact me at Sheri.Mackey@LuminosityGlobal.com or by visiting our website at www.LuminosityGlobal.com. Check back next Thursday for the next installation on Global Leadership Across Boundaries & Borders.
Posted in alignment, Cross-cultural, Culture, Global, Global Culture Series, Innovation, International, Leadership, Planning, Potential, Resources, Strategy, Uncategorized, Value Creation | Tagged alignment, challenge, competitive advantage, global alignment, global business, Global Leadership, global organizations, intercultural teams, Lead Creatively, Leadership, Potential, Strategic Planning, transformational management, winning results | Leave a Comment »
August 11, 2011

There are several hundred national and regional cultures throughout the world. The enormity of the notion of deciphering the cultural norms of each of these diverse cultures is incredibly overwhelming. A dose of cultural intelligence goes a long way toward facilitating better relationships and reducing misunderstandings across boundaries and borders. Ideally, armed with some valuable information and tools, the global leader can acquire insight into the diverse cultures within which s/he must interact - making it possible to adopt a cultural stance toward teams/colleagues/clients designed to fit in appropriately with the orientations of the other.
If we are open to similarities versus differences, we can begin to see that it is possible to view all of the variant cultures through three lenses. These differing orientations will greatly increase the ability to successfully interact across cultures:
1) Task-oriented, highly organized planners (Monochronistics)
2) People-oriented, extroverts (Polychronistics)
3) Introverted, respect-oriented listeners (Reactives)
In a world of rapidly globalizing business, the ability to interact successfully with foreign colleagues is seen not as optional, but as essential.
Monochronic, or linear, cultures, such as the Swiss, Dutch, and Germans, prefer to devote their attention to one thing at a time – focusing hard on that one thing and achieving it within a scheduled timeframe. From a monochronistic perspective, devoting full attention to one person or group at a time is the professional, or polite, thing to do. Processing of tasks is sequential, rather than parallel. In this type of culture, people feel they are more efficient and get more done by segmenting their time, tasks, relationships, etc. into compartmentalized units. By virtue of this compartmentalization, monochronistic people are less likely to view their activities within the context of the whole, or “big picture”.
Polychronic, or multi-tasking, cultures, such as the Greeks, Portuguese, or Italians tend to interrupt a task or meeting in order to attend to another important task or relationship at the same time – they are the proverbial multi-taskers. Polychronistics are not too interested in schedules or punctuality and prefer to remain flexible. They do not like to leave conversations unfinished. Completing the human interaction, versus observing monochronistic time constraints, is the best use of their time. They consider it professional and polite to juggle different projects and people at the same time. In Mediterranean polychronistic cultures, for example, an executive interacts with multiple people at once. Everyone feels acknowledged through having access to an important person, which is seen as a significant advantage. It is accepted that several meetings may take place in parallel in different rooms. While the senior person is sharing his/her time across several meetings, it is common practice for the other attendees to continue the meeting until s/he returns.
When people of differing orientations work together, irritation often results on both sides. Unless someone adapts – and they rarely do – they are in constant crisis. For example, a German may wonder why a Mexican won’t arrive on time, work to deadlines, or follow a plan. At the same time a Mexican may ponder why a German seems so regimented, why s/he insists on sticking to plan if circumstances have changed, or why a German may be willing to sacrifice quality to meet a deadline.
Reactive, or listening, cultures, such as Japan, China, Turkey and Finland belong to a group of listening cultures, who rarely initiate action or discussion. They prefer to listen and establish the other’s position first, then react to it and formulate their own response. Reactives listen carefully, concentrate solely on the speaker, and do not let their minds wander. Interruption is not an option, and they will not respond immediately. A period of silence after the speaker is finished shows respect. When a Reactive does respond, do not expect him/her to demonstrate any strong opinion immediately, but instead s/he is likely to ask questions to clarify the speakersintent. Reactives are introverts by nature and are quite proficient at nonverbal communication through subtle body language.
Although adaptation to an alternative culture may not be an easy task, it is nevertheless critical to global business success. The reserved, factual Finn must navigate toward common ground with the loquacious, emotional Italian to facilitate common business requirements. American, as well as European, global leaders have the opportunity to turn over many more billions of dollars in trade if they learn to communicate effectively with the Japanese and Chinese. Observing and respecting the above cultural orientations goes a long way in the right direction toward building solid partnerships across a diverse world to achieve exceptional results. After all, whatever mode of transportation is chosen – all roads do lead to Rome….
For the next several weeks, I will continue to discuss specific cultural orientations that will facilitate successful communications and business results. You can contact me at Sheri.Mackey@LuminosityGlobal.com or by visiting our website atwww.LuminosityGlobal.com. Check back next Thursday for the next installation in a multi-tiered discussion on understanding cultural orientations for successful communication Across Boundaries & Borders.
Posted in Communication, Cross-cultural, Culture, Global, Global Culture Series, Global Leadership, Multinational, Team Building, Value Creation | Tagged alignment, challenge, communication, competitive advantage, Cultural Orientation, Extreme Global Leader, global alignment, Global teams, influence, intercultural teams, transformational management, winning results | Leave a Comment »
July 30, 2011

Both the ancient Romans and Greeks called all foreigners “Barbarians”. The North Africans call their mountain people “Berbers”, Arabic for Barbar. The Europeans, until the late 19th century, called everything in North Africa “Barbaria”. The word “barbarian” refers to the uncultured, or those with unrefined communication skills – both explicit and implicit. The way we express ourselves is predetermined by our differing cultures (even if we often do speak the same language). How we communicate ultimately determines how we are viewed as global leaders. Damaging miscommunications can (and do) happen frequently when working across cultures, but they can be avoided if we apply some cultural intelligence to our diverse interactions – in particular understanding the differences between high and low context communications and leveraging both for personal and organizational gain.
High Context cultures communicate meaning not only with words, but with voice tone, body language, facial expressions, eye contact, speech patterns, and the use of silence. Words play a relatively small part in the overall meaning of the communication, and the context conveys the bulk of the information. People in high-context cultures, such as Asia and South America, tend to take time getting to know one another, providing for an understanding of the broader context of a conversation. This results in a knowledge of what to expect, what signals to look for, and how to interpret subtle signs or expressions – fewer words need to be said.
Low Context cultures are expecting explicit communications. People want detailed background information before making a decision, however they are generally unaware of subtle nonverbal signals going on around them. Documents and contracts are not taken seriously unless written or signed – details must be provided. For example, in the United States and Germany (both low-context cultures), contracts with numerous explicit clauses are a normal way to conduct business and the written word is taken quite literally. In low-context cultures, expect detailed documentation – thorough job descriptions, detailed accounting, and lengthy business planning documents. The devil is in the detail.
When communications become challenging, it can be tempting to access your “barbarian-reflex”, especially when messaging becomes unclear. But, as you can imagine, it is completely ineffective to view your colleagues, staff, or even clients as “foreign” or “unrefined” simply because they do not communicate as you do. If you are motivated to communicate effectively on a global, multi-cultural level, you will need to invest in building trust – the more you come to know someone, the less you tend to look upon him or her as a “barbarian”.
If your purpose is to ensure your colleagues and staff reliably implement to your specifications across the globe, the strategy you choose will vary depending on the cultural orientations you are working across. In those high-context cultures, your strategy will need to be relationship and trust based and may not be explicit – more soft-skills based and time intensive. In low-context cultures the purpose of communication is to transfer information and your strategy will need to be explicit, efficient, and detailed in order to ensure the correct implementation. A sound strategic approach that is rooted in cultural orientation will be imperative to your overall success in the global organization.
As a global leader, everything you do conveys a message. Leveraging high-context and low-context cultures means relying on both implicit and explicit communication – carefully ensuring that what you say (low-context) is always mirrored by what you do (high-context). When there is alignment, you automatically build trust across all cultures and your strategic approach becomes less diverse by nature – your message becomes stronger, and you can more readily achieve your global organizational goals, exceeding everyone’s expectations.
For the next several weeks, I will continue to discuss specific cultural orientations that will facilitate successful communications and business results. You can contact me at Sheri.Mackey@LuminosityGlobal.com or by visiting our website atwww.LuminosityGlobal.com. Check back next Thursday for the next installation in a multi-tiered discussion on understanding cultural orientations for successful communication Across Boundaries & Borders.
Posted in Cross-cultural, Culture, Global, Global Culture Series, Global Leadership, International, Leadership, Multicultural Teams, Team Building, Value Creation, Who's The Barbarian? | Tagged communication, complexity, Cultural Orientation, global business, Global Leadership, global organizations, intercultural teams, organizational insight, Potential, transformational management | Leave a Comment »
July 8, 2011

As we begin to explore and to understand how cultural orientations affect our assumptions and perspectives, it is important to understand what a cultural orientation is and how it affects worldviews. Everyone has specific orientations, or ways of perceiving the world around them, primarily derived from our cultural background and the way we were raised. These orientations, or world-views, combine to determine who we are and how we see the world around us. From that basis, we will begin to look at several layers of cultural orientation that specifically affect the way people view the world and the assumptions that are placed on interpretations in communication.
If we can leverage orientations to better understand our own perceptions, as well as help us to understand the complex network of cultures surrounding us in our work and in our lives, we can then begin to leverage cultural orientations as a communication tool for discovering creative solutions to problems – increasing the human potential of everyone involved, from every culture, and achieving success on a journey toward high performance and fulfillment that will far exceed everyone’s expectations. Let’s get started with the first set of cultural orientations…Power/Responsibility.
There are three critical elements to establishing how an individual or group may view where they, themselves, as well as others, belong on the Power/Responsibility continuum:
1) Humility; People should accept inevitable natural limitations and are not in control,
2) Harmony: People should strive for balance with nature, having a clear understanding of what one can control and what one can not control or
3) Control: People have determinant power and responsibility to forge the life they want, and are in complete control of every aspect of life.
Humility recognizes that most things are out of our control. Success is viewed as a combination of effort and good fortune, but is never of one’s own doing. Humility teaches us to gracefully accept our limitations, however humility becomes ineffective when it leads to passive acceptance of fate and prevents individuals from taking proactive steps toward positive change. It can lead to self-fulfilling prophecies perpetuating the status quo and causing missed opportunities. On the other hand, humility can teach wisdom: we can learn to accept what life has for us (gratefully or with a grain of salt), relieving us of the burdens of feeling responsible for what happens – everything is beyond our control.
Harmony is the center-point of the continuum between Humility and Control, and is all about balance – knowing when to act and when to let go; maintaining balance between opposite forces. Those who strive for harmony tend to create an atmosphere of consideration and mutual respect. There is a clear sense of when to take control and when to fall back and accepts that there are limitations. This approach fosters an atmosphere of unity and collaborative processes that lead to global success. The leader who knows when to listen, when to act, and when to withdraw can achieve anything.
Control-oriented individuals feel they are in charge of their own destiny – a belief in man’s will over nature, relationships, and happiness, as well as academic or business success. The positive side of control is that it often leads to productivity and strong self-fulfilling prophecies – one can achieve anything one puts his/her mind to. It exudes a sense of optimism and an ability to attain extraordinary goals. The ugly side of control is arrogance and the potential for guilt and frustration when things do not happen as planned. After all, if you believe you are in complete control, it is also your fault when success is eluded. In addition, it is a high-risk proposition to try and control your environment and relationships – you may find in others an unwillingness to comply that ultimately impedes your goals, and thus your success.
Now, imagine the difference if you could begin to leverage the richness in each orientation, while being aware of, and watching for their downsides amongst your diverse global counterparts. If you understand that your own sense of Power/Responsibility may lie toward the control orientation on the continuum (for example), but you need to successfully establish annual goals with your staff in Asia, which are likely to lean more toward a humility orientation, how might you shift your approach to communicate in a way that may result in better cultural understanding and buy-in? If you need to change a process, how might you leverage your knowledge of Power/Responsibility and the associated orientations to alter your communications between regions to facilitate excitement and buy-in to change across various regions? Your understanding and use of cultural orientations communicates a sensitivity that will facilitate faster, more effective results in a fraction of the time that a “one size fits all” communication approach can ever hope to achieve.
If leveraged correctly, this concept will allow you to discover new options, shift perspectives, and quite possibly, to leverage differing orientations as you move between and amongst different geographical locations and cultural orientations. My theory…Acting Local is Acting Global.
For the next several weeks, I will be discussing specific cultural orientations that will facilitate successful communications and business results across cultures. You can contact me at Sheri.Mackey@LuminosityGlobal.com or by visiting our website atwww.LuminosityGlobal.com. Check back next Thursday for the second in a multi-tiered discussion on understanding cultural orientations for successful communication Across Boundaries & Borders, Time Management Orientations.
Posted in Acting Local IS Acting Global, alignment, Cross-cultural, Culture, Global, Global Culture Series, Global Leadership, Leadership, Potential, Value Creation | Tagged alignment, communication, Cultural Orientation, global business, Global Leadership, global organizations, innovation, intercultural teams, Leadership, results, transformational management | 2 Comments »
June 17, 2011
For those of you who have been following my blog from the very beginning, I will apologize in advance. Over the next several weeks I will be traveling extensively overseas for business and developing a new service offering for Luminosity Global, while also coordinating the cross-country relocation of my family. As a result, I have decided to repost a series I wrote very early on that many of you may not have seen – if you have seen these articles, I hope you will appreciate them just as much as you did a year and a half ago. I hope everyone is having a wonderful summer and enjoys the following series, Global Culture:

A great leader must be a great communicator. However, communication in a global context means communicating successfully across boundaries and borders. Cross-cultural communications are complex – often difficult and easily misinterpreted or misunderstood if not skillfully navigated. The ability to successfully connect across cultures can be facilitated, not by trying to understand the many nuances of every culture, but by understanding that there are basic orientations (or perspectives) that, if understood on a continuum basis, can foster the potential for leaders everywhere to leverage cross-cultural communications for a new energy boost to high performance in an increasingly complex global environment.
The truth is that there are very few leaders or companies on this planet that truly embrace cultural differences and leverage them for global success on a personal and organizational level – yet cross-cultural communications are an invaluable lever to global success. Those of you who are managing across countries and regions and who are willing to get the best out of the rich melting pot of cultures that you navigate, have the ability to build virtual bridges between cultures and geographic locations, creating thriving teams and organizations, that will enable you to become a Game Changer vs. a Game Player through effective global and interpersonal communications.
Integrating cultural orientations into your communications will allow you to unleash exponentially more human potential to achieve meaningful objectives – you will be better equipped to extend personal and organizational worldviews, bridge cultural gaps, and make communications relevant to a geographically dispersed workforce that will enable impossible futures across boundaries and borders.
There is no viable way around it – your cultural orientations impact the way you communicate. As you begin to have the ability to understand your own cultural orientations and communicate effectively across alternative orientations, you will begin to have the ability to leverage cultural differences constructively and for the benefit of all, communicating efficiently and effectively across your global organization. This capacity is of the highest importance for success in an interconnected and increasingly global marketplace.
In the highly competitive global markets in which we all reside, the aim is to achieve concrete impact and tangible results that are enabled through maximum performance across all regions. Challenging cultural assumptions and looking at yourself and your entire extended network (including customers) through a different cultural lens, and communicating back through that lens, will propel you beyond your previous limitations to discover creative solutions that are outside of your proverbial box – leveraging cross-cultural differences to achieve business results well beyond anyone’s expectations.
For the next few weeks, I will be discussing specific cultural orientations that will facilitate successful communications and business results.
Will you shift your paradigm for global success?
You can contact me at Sheri.Mackey@LuminosityGlobal.com or by visiting our website at www.LuminosityGlobal.com. Check back next week for the beginning of a multi-tiered discussion on understanding cultural orientations for successful communication Across Boundaries & Borders.
Posted in Communication, Cross-cultural, Culture, Global, Global Culture Series, Global Leadership, Leadership, Shifting Paradigms For Global Success, Value Creation, Will You Shift Your Paradigm For Global Success? | Tagged communication, competitive advantage, complexity, global business, Global Leadership, Global teams, influence, Leadership, results, success, transformational management, winning results | 1 Comment »
May 27, 2011

As outlined in Control Cataracts (Part 1) , Control Cataracts is a disorder that occurs in a leader’s vision. It happens when someone becomes desperate to maintain control at the expense of the group or the organization. He or she becomes reluctant to share any measure of authority for fear of losing control. This results in a blindness to the value that could be added by those around them, as well as a short-sightedness as to what success really looks like. Competent employees do not appreciate Control Cataracts; this leadership style erodes confidence and motivation, and will eventually drive them away.
Improve leadership skills, and reduce the tendency to micromanage in your organization, with the following strategies:
1) Expect more of your employees; encourage them to have powerful expectations of themselves. Knowing that you believe in them and hold them to a higher standard is vital to improving organizational performance.
2) Improved communication will reduce the acute nature of Control Cataracts. Encourage those with the disorder to hold feedback sessions with employees in which they, first, compliment them for something they have achieved or done well. Only then can they provide feedback and ask questions about an issue that may concern them. Finally, encourage your micromanagers to finish the session with another commendation. By finishing the feedback sessions on a positive note, they will preserve employee’s dignity and commitment to the job.
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Posted in Communication, Control Cataracts, Cross-cultural, Danger Series, Development, Education, Global, Global Leadership, Leadership, Potential, Resources, Team Building, Value Creation | Tagged challenge, communication, competitive advantage, global business, Global Leadership, influence, Leadership, results, success, winning results | Leave a Comment »
May 12, 2011

Leadership Laceration is a common disorder found when people complain about the leadership that has been placed over them. This is not only harmful to the leader, but it can be fatal for the group. The symptoms can be difficult to detect and are often mistaken for benign interactions. Those without a strong immune system can easily become victims, often unable to differentiate antagonism from healthy criticism. This condition is highly contagious and anyone found to have the symptoms should be quarantined right away…
All kidding aside, those individuals who choose to verbally lacerate leadership can be a serious threat to organizational alignment and morale. Because neither employees nor organizations are immune to employees with the propensity to lacerate leadership, you will need to be aware of the signs, symptoms and impact of leadership laceration.
It is your job, as an organizational leader, to create an environment where brilliant people of all backgrounds, personality types, and work styles thrive. Companies where smart people with diverse backgrounds and work-styles can succeed have significant advantages over those that don’t. However, sometimes really smart employees develop agendas other than doing what is in the best interest of the company. Rather than identifying weaknesses, so they can be overcome, these employees look for faults in leadership to build their case. The smarter the employee, the more destructive this type of behavior can be. Don’t underestimate the fact that it takes a really smart person to seriously lacerate leadership – otherwise, nobody listens.
It can be very difficult to amend the behavior of these smart, but destructive, employees. Once an individual takes a public stance, the social pressure to be consistent is enormous. If he tells his closest colleagues that the CEO is an incompetent, reversing that position will cost him a great amount of credibility the next time he slashes away at the leadership team. Most people are not willing to take the credibility hit.
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Posted in Communication, Cross-cultural, Danger Series, Global Leadership, Leadership, Leadership Laceration, Resources, Strategy, Team Building | Tagged challenge, Change Management, communication, complexity, Global Leadership, Global teams, Leadership, organizational insight, Potential, transformational management | Leave a Comment »
March 30, 2011

Last week we looked at some common myths surrounding change management that have the potential to derail the change effort. Organizational change often reminds me of the movie Jumanji that involves a supernatural boardgame that brings its jungle world to life and puts the actual players in jeopardy of being maimed, or perhaps worse yet, caught in the drama forever. Sound familiar? It’s a jungle out there, and if you want to avoid drama that could maim your change effort, not only do you need to dispel myths (last weeks post), but you also need to put solid game rules in place that will keep everyone on the same game board. Here are some suggestions to foster effective change:
1. Acknowledge The 300 Pound Gorilla In The Room
Don’t try and institute change covertly
- silence, denial and mislabeling always make the situation worse. Call the gorilla, well… a gorilla – let your people know that there are uncomfortable changes taking place. Demonstrate your commitment by asking your opinion leaders for their ideas as to how to go about the change… and actually implement the best contributions. If you want your people to embrace change, they must have a chance to voice concerns and offer input. Effective change management includes listening carefully to concerns and fears – perceived, imagined, or legitimate – that could become barriers. Open communication provides valuable insight, letting you lay the foundations for effective change.
2. Provide Clear, Concise Communications
Even the most dedicated employees want to know how change will affect them personally. It is critical to provide clear and accurate information to the furthest extent possible. Whether they say it or not, people will naturally question:
- How the change will affect them
- What they will need to do differently
- If they will need additional skills to be successful… if so, how will they learn them?
- How they will know if the change is good for them
- If the change will affect their position. Will they be moved or eliminated?
Communicate openly. People can more easily accept change if they know what to expect. Managing expectations is tricky, but it’s vital to success. Make the case for change - provide a clear and convincing rationale for the change and support it with sound evidence. Let those affected know about the proposed change in advance. Advise everyone of the honest implications for individuals, teams, functions, and organizations.
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Posted in Communication, Cross-cultural, Development, Global Leadership, Leadership, Planning, Resources, Strategic Planning, Team Building, The Challenge of Change, Value Creation | Tagged challenge, Change Management, communication, Execution, Global Leadership, Leadership, organizational insight, results, Strategic Planning, success, transformational management, winning results | 2 Comments »
January 21, 2011

From a very young age, we all want to be considered as having potential, however potential is often an overused and ambiguous word. Potential… for what? It doesn’t mean a lot by itself, so what do we mean by potential? What is it? What does it look like? How do we define it and make it more measurable and tangible? What is potential, really? Is it a possibility…a proposed capability for becoming something more? But what? How does a leader reach their potential if it cannot clearly be defined? Can we ever really grasp our potential? If we do and we reach it… what then?
In some ways potential is a limiting descriptor because there is really no way of knowing if we have reached our potential. Most of us know of The Peter Principle… does our potential equate only to rising to our own level of incompetence? Personally, I hope not!
Potential is a complex concept and there is little agreement about what it actually means, so we need to start by breaking it down into some key components that are generally expected of people considered to have potential:
- Performance: the consistent capability to exceed expectations in regards to the accomplishment of specific tasks measured against preset standards of accuracy, completeness, cost, and speed.
- Emotional Intelligence: the ability, capacity, or skill to identify, assess, and control the emotions of self, others, and groups.
- Motivation/ Ambition: the inspiration or driving force to succeed.
- Agility: the cognitive bandwidth to learn from past experiences, seeing things in a broader context and quickly applying observations to new situations – applying life experience, noticing patterns, and deriving general guidelines that can be applied to new situations.
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Posted in Cross-cultural, Development, Education, Global, Global Leadership, Innovation, Leadership, Learning Agility, Planning, Potential Series, Strategy, Value Creation, What Is It? | Tagged challenge, competitive advantage, global business, Lead Creatively, Leadership, Potential, results, Talent Acquisition, winning results | Leave a Comment »
September 23, 2010

Last week we began by discussing how “Mind The Gap” is used as a warning by transit systems worldwide – just as “Mind The Gap” can also be used as a cautionary statement that could be critical to alerting leaders of oncoming chasms that may derail the organization on its journey toward excellence. One aspect of organizational life that has great potential for derailment is cross-cultural interactions – functional and interpersonal. In any cross-cultural interaction, customary evaluations and interpretations are more likely to be off-base, because there is less shared meaning and experience to draw on. People think differently, have different concepts of time, space, work, etc. – if we are not careful to appreciate and value the contributions and knowledge that may be different from our own, we may never reach our destination!
In this era of globalization, many companies are expanding into multiple countries and cultures. However, no company should take a “one size fits all” approach to business management and leadership styles. Because we are aware that many aspects of organizational behavior – such as teams, leadership, and conflict – vary by culture, it is important to understand that it is virtually impossible to fully understand all aspects, of all cultures, for any diverse group of people in our complex environments. At the same time, as a global leader, it is also absolutely critical to know and understand what you can do to ensure everyone feels validated, acknowledged, understood and valued.
Instead of focusing on individual cultures, it can be beneficial to focus on some key cultural orientations. Everyone has specific orientations, or ways of perceiving the world around them, primarily derived from our cultural background and the way we were raised. These orientations, or world-views, combine to determine who we are and how we see the world around us. From that basis, we can observe several critical differentiators that specifically affect the way people view the world and the assumptions that are placed on interpretations in communication. Here are some orientations that are extremely helpful in working across multiple cultures simultaneously:
1. Time Management:
A) Scarce vs. Plentiful – Does an individual see time as scarce or plentiful?
B) Monochronic/Polychronic – Does a person focus on one task at a time or do they concentrate simultaneously on multiple tasks?
2. Identity & Purpose:
A) Individual/Collectivist – Does someone emphasize individual attributes and accomplishments or focus on their affiliation or belonging to a group?
3. Organization:
A) Hierarchy/Equality – Does an individual believe organizations need to be stratified for healthy functioning or that all people are equal and just happen to fill different roles?
B) Universalist/Particularist – Does a person believe that common processes should be adopted for consistency and economies in scale or favor tailoring to specific circumstances, decentralization, and custom solutions?
C) Competitive/Collaborative – Does someone promote progress through competition or through mutual support, sharing of best practices, and solidarity?
4. Communications:
A) High/Low Context – Does a person rely on implicit communication and appreciate the meaning of gestures, voice, and context or do they rely on explicit communication, preferring clear instruction?
B) Direct/Indirect – Does an individual favor clear and to the point communications or prefer not to address tough subjects directly?
C) Affective/Neutral – Does someone display emotion and warmth when communicating or favor conciseness, precision, and detachment when communicating?
D) Formal/Informal – Does a person observe strict protocols and rituals or familiarity and spontaneity?
5. Modes of Thinking
A) Analytical/Systemic – Does an individual separate the whole into its constituent parts or assemble the parts into a cohesive whole, focusing on the whole systems and it’s connections?
Although we have covered only a limited number of orientations, an understanding and use of cultural orientations communicates a sensitivity that will facilitate faster, more effective, results in a fraction of the time than a “one size fits all” approach can ever hope to achieve. If we can use orientations to better understand our own perceptions, as well as help us to understand the complex network of cultures surrounding us, we can then begin to leverage cultural orientations as a communication tool for discovering creative solutions to problems – increasing the human potential of everyone involved, from every culture, and achieving success on a journey toward high performance and fulfillment that will far exceed everyone’s expectations.
How can you leverage cultural orientations to discover new options, shift perspectives, and leverage differing worldviews as you move between and amongst different geographical locations and cultures?
Please engage the discussion and let us know how you mind the gaps in your organization. Please feel free to contact me at Sheri.Mackey@LuminosityGlobal.com or by visiting our website at www.LuminosityGlobal.com. Check back next week for the next installment of Leadership Across Boundaries and Borders.
Posted in Communication, Cross-cultural, Cross-cultural Interactions, Global Leadership, Mind The Gap Series, Resources, Value Creation | Tagged communication, complexity, cross-cultural interactions, Cultural Orientation, derailment, global business, Global Leadership, global organizations, Global teams, globalization, high performance, intercultural teams, Leadership, organizational behavior, teams, Time Management, world-views | 2 Comments »