Archives For Customer Experience

GLABB – a term that defines who I am professionally to a large extent. If you have followed my posts on this topic so far, you know where I stand on the term Global… as well as Leadership.  Today, let’s talk about what it means to work Across Boundaries…. because the reality is that it can mean many things to many people.

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In my world, working across boundaries is about lateral thinking… really comprehending that you are a single piece of a much larger puzzle and that your piece has a significant impact on the larger whole. It also means having the capacity to move across those boundaries to absorb knowledge from one context or discipline and apply it back into your area of expertise to create a free-flow of information – increasing your knowledge and the potential to “create a better mousetrap”. Think Leonardo DaVinci:

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Well, I have to say… it’s been a rough week.

Mistakes happen.  I am a firm believer that one key to strong leadership is the willingness to be accountable and take responsibility for those mistakes. Good leaders do this even if they contribute to only a small percentage of the situation. They do this even if the blame lies beyond their control. Why? Because the buck has to stop somewhere… and it should be with the leader.

So when mistakes happen, what should you do as a responsible leader?

The answer: Apologize and try to make amends. Whether the mistake affects your internal, external or potential customers, you must take action quickly to make things right.

Value Selling

Well, I’ve had to pull a page from my own playbook this week.  We, at Luminosity Global and The Global LABB, have had a series of unfortunate events that caused our clients to be frustrated and inconvenienced.  In response to these “events”, I would like to offer the following:

The customer experience today is a battlefield in the global marketplace, as well as one of the only truly sustainable sources of competitive advantage. Today’s customers share their opinions around the clock and around the globe, making the customer’s experience central to your business performance.  The obvious truth is that it doesn’t take many bad experiences to lose a customer.

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In a recent global customer experience study by AchieveGlobal, 93% of companies said they would refuse to do business with a company again after three or fewer bad experiences. Multiple sources indicate businesses can lose 20-30% of their revenue from poor customer experiences – yet many fail to focus on the their customer experience strategy, creating a global performance chasm.

The Customer Experience Does Drive Your Business Results  

We all know, without a shadow of a doubt, that without customers there simply is no business – you will cease to exist (from an organizational perspective, of course!). The customer is King, but believe it or not, clients aren’t as hard to win over as you might think… if you put customer service in context.

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What most companies don’t realize (or acknowledge) is that Customer Service is the best, most economical marketing they will ever get. Despite this fact, it is a consistently under-recognized, underutilized asset for 99% of the organizations out there. Much to most organizations’ dismay, they consistently lose revenue due to poor customer encounters and never understand why.

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