Creating a great company culture can feel like chasing the White Rabbit down the rabbit hole… everywhere you turn are examples of what happens when a company culture goes south. This is most often because companies often get caught up in the day-to-day challenges of running the business and forget the importance of creating a remarkable company culture.
Establishing a culture you believe in means having a clear and consistent vision and knowing how you’d like everyone, inside and outside the company, to view the organization. Many old-school executives often view the order of operations as Profit, Policy, Process… and then People. This is completely backwards – it’s people that make a business successful and people that create a culture. The greater the inclusion of people, the more significant the contributions made… which flows over to customer satisfaction – and increased revenue.
Similar to the conversation between Alice and the Cheshire Cat in Lewis Carroll’s Alice in Wonderland, “if you don’t know where you want to go, then it doesn’t matter which way you go” – so it goes with culture. When you don’t have a clear vision, strategy and plan for execution it doesn’t matter who you hire or what you do – you will wander aimlessly, never arriving at your desired destination. If you have a vision without a strategy, or a strategy without a plan for execution, your corporate culture will fall right down that rabbit hole into Neverland… oops, I mean Wonderland!