Details for getting the most out of a speech featuring

Sheri Mackey

Over the past fifteen years, Sheri has given many presentations to groups as small as six and as large as 5,000. During that time, she’s figured out what works and what doesn’t. She has also discovered that most of the time, the technical team on site had little idea as to what was needed. Hence this handy note…

To get the most out of your event and to keep Sheri from living on the seventh level of Dante’s Inferno as she experiences the same pitfalls over and over, we have put together this list of requirements. We ask that you actively confirm that your team will make these things happen. Here are the requirements for your team:

  • Sheri uses a MacBook Pro laptop running Keynote and Powerpoint software. She has her own computer and her own VGA adapter, so a standard VGA cable works just fine. She also has a standard Apple DVI adapter.
  • Sheri’s presentation does not run on any computer other than hers.
  • No sound out is required. AC power should be within six feet of the computer.
  • Sheri needs a wireless lavalier microphone. To be specific, a clip-on tie microphone, not an earpiece, with a belt pack. She’s not able to do a good job with a wired microphone, a handheld microphone or a podium microphone.
  • For any group of more than 25 people, Sheri needs a microphone. Please be sure that you’ve tested it on all areas of the stage for volume and for feedback before Sheri arrives for the presentation.
  • Some large audiences are best served using iMag, which projects an image of the speaker on several large screens. This works well, however, you MUST have your iMag set up so that least one screen the audience sees carries nothing but Sheri’s slides, while one or more carry the image of Sheri speaking.
  • To be specific, if you have a large group, you should have at least two screens – and at least one of the screens should have just the slides from Sheri’s computer and at least one of the screens should have Sheri’s image. It is NOT acceptable to switch back and forth on one screen. Sheri has many slides that she clicks through (primarily pictures) and despite the assertions and promises of those that have meant well, you just don’t have enough time to practice this and get it right. Please guarantee that the screens will be set up as described. The alternative is no slides. No slides is fine with Sheri, but switching is not.
  • Sheri’s laptop is controlled by a remote control that she brings with her. The laptop must be set up within sight and no more than 20 feet of the most distant point where Sheri will be standing. It usually works best to have it on a cocktail table so it can also work as a confidence monitor.
  • Alas, Sheri will NOT present her laptop the night before for setup and safekeeping, nor can she surrender it you the day of the event. It stays in her possession at all times… However, Sheri is more than willing to work with your team on a tech check, preferably thirty minutes before she goes on stage.
  • If your booking involves an overnight stay, please be sure to find a Hilton hotel that’s either at the venue or closer to the airport than the venue itself – please book a non-smoking room.
  • Sheri’s preferred airline is American Airlines, please always book travel under this carrier.
  • You may either include the purchase of a book for each attender in our contract or you may provide a venue for book sales at the end of the presentation.
  • Feel free to take as many flash photos as you’d like before or after Sheri’s talk, but please, no flash during the presentation.
  • Sheri’s slides are not available for download, or for publishing as notes or handouts. In addition, unless you specifically work it out, you don’t have the ability to record and then resell or distribute Sheri’s talk.

If you’d like to interact with Sheri before the event, email is actually quicker and more effective than a conference call. Sheri can be reached at sheri.mackey@luminosityglobal.com

TIP: Whenever possible, make the room at the event too small, not too big. This is often overlooked and it makes a huge difference. It’s also a good idea to dispense with round tables and pack people in together—at least for the speech itself.

TIP: In groups of more than fifty, Q&A is tempting but not usually an effective way to end the presentation. Instead, Sheri recommends asking selected audience members to submit questions to a moderator in advance. Then, when the talk is over, you can have one person firing questions—ending the meeting on an up, not with, “okay, so there’s no more questions, time to go.” The other alternative is a great deal of Q&A, at least fifteen minutes.

TIP: Groups that schedule a break right after Sheri’s presentation are usually glad they did. You get that high-energy scrum at the front of the room for people who want to say “hi” and you get conversation time as people consider what they just learned.

Suggested intro:

Few people have influenced global leadership more than Sheri L. Mackey, The Global Coach. Sheri is a highly sought- after author, speaker, and executive coach with a unique perspective on global leadership, intercultural communications and organizational change in the international marketplace. Sheri is also the President and CEO of Luminosity Global Consulting Group – a strategic leadership coaching and consulting firm providing a full range of services focused on developing exceptional executives across boundaries and borders.

For over 20 years, Ms. Mackey’s partnerships with Fortune 500 companies have resulted in organization-wide initiatives that facilitate exceptional business results on a worldwide basis. Sheri’s global enterprise expertise makes her uniquely qualified to inspire, as well as enable, high potential leaders to drive for extreme organizational results.

Sheri is also the creator of The Global LABB – a single source resource for leaders worldwide. In addition, Sheri’s blog, Leadership Across Boundaries & Borders, is one of the most popular leadership blogs in the world with over 50,000 readers weekly.

Please welcome to our stage, Sheri Mackey, The Global Coach…

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