Archives For Customer Experience

The customer experience today is a battlefield in the global marketplace, as well as one of the only truly sustainable sources of competitive advantage. Today’s customers share their opinions around the clock and around the globe, making the customer’s experience central to your business performance.  The obvious truth is that it doesn’t take many bad experiences to lose a customer.

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In a recent global customer experience study by AchieveGlobal, 93% of companies said they would refuse to do business with a company again after three or fewer bad experiences. Multiple sources indicate businesses can lose 20-30% of their revenue from poor customer experiences – yet many fail to focus on the their customer experience strategy, creating a global performance chasm.

The Customer Experience Does Drive Your Business Results  

We all know, without a shadow of a doubt, that without customers there simply is no business – you will cease to exist (from an organizational perspective, of course!). The customer is King, but believe it or not, clients aren’t as hard to win over as you might think… if you put customer service in context.

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What most companies don’t realize (or acknowledge) is that Customer Service is the best, most economical marketing they will ever get. Despite this fact, it is a consistently under-recognized, underutilized asset for 99% of the organizations out there. Much to most organizations’ dismay, they consistently lose revenue due to poor customer encounters and never understand why.

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