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Brand YOU

February 16, 2012 — 5 Comments

Corporate entities understand the importance of branding. Surprisingly, most people do not recognize the importance of branding themselves. In today’s competitive environment, it is important to create your own brand. It is a critical component to your success.  If done well, it will open doors for you and create lasting impressions on those you come into contact with.

Always remember: If you don’t brand yourself, someone else will brand you… and the outcome might not be what you would like it to be.

You can be sure that not everyone knows who you are or what you do.  Worse, it is highly likely that people may have already formed their own perceptions of who you are without your direct input. By developing your own specific brand, you establish that you are unique in your own right, as well as gaining control over alternate perceptions.

Take a lesson from the big brands – Apple, Nike, Starbucks (you get the picture…) – a lesson that’s true and relevant for anyone who is interested in standing above and prospering in today’s ever-evolving business environment: It doesn’t matter how old you are, what your position is, or which business you happen to be in – you need to understand the importance of branding. Without branding, there is nothing to set you apart from the rest – perceptions of mediocrity are likely to infiltrate.  Appropriate branding ensures you are perceived as an important asset.

YOU are the product. Everything you do affects your brand. Defining yourself as a valuable asset will add value to your position. It will ensure your business revolves around you – making you irreplaceable. You will be recognized for who you are, but more importantly, what you do.

Through personal branding, you define who you want to be, grow in the direction you want to grow and have the opportunity to improve your overall standings in the rankings. To be successful in business today, your most important job is to be the CMO for the brand called YOU. Are you a brand worthy of comment?

So, what does building your brand look like? This may seem simple, but it is not always easy…

First of all – start thinking differently! You do not belong to any company and your main affiliation is not to any function. You are not defined by your job title or confined by your position description – You are Brand YOU!  In order to start thinking of yourself as your own CMO, ask yourself the same question that top brand managers at major corporations ask themselves:

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