Posts Tagged ‘Leadership’

h1

Virtual Success: Leveraging Cultural Diversity

May 6, 2012

Did you know that an estimated 70% of international ventures fail due to poor cross-cultural interactions?  When individuals from different cultural backgrounds or environments don’t understand each other, it will inevitably lead to failed projects and suboptimal results.  Culture forms the way we think and act – across all spectrums – often causing members of virtual teams to perceive reality very differently across boundaries and borders.

Although cultural diversity has high potential for negative outcomes, it also has enormous potential for growth and renewal that will facilitate extraordinary results. Always keep in the forefront of your mind that your virtual teams likely have more talent and potential than other types of teams by the sheer force of their diversity – the question is, will they be able to leverage that diversity for individual, team and corporate success?

The answer is a resounding YES… if you can leverage that diversity to create synergy. Synergy will create a sense of joint purpose fueled by the knowledge that everyone brings unique experience and perspective to the team that is essential for success. As a leader, it is critical that you have the tools and perseverance to tap into the diversity of your teams to create an environment that facilitates success.

Virtual teams have the capacity to generate significant power for the overall organization. The collective experience and knowledge of a team from various backgrounds and cultures promotes the emergence of new and different ideas and perspectives, enables the rapid development of new products and services, and ensures the balance between local and global… just to name a few of the many benefits. However, in order to actualize the power of virtual teams, you need to invest in cultural integration from 4 critical angles:

1.    Cross-Cultural Assessments

Cross-cultural assessments will provide insight as to how to best interact and leverage specific members of your dispersed team – but more importantly, it will provide each member of the team with insight as to their specific cultural norms and preferences and allow them to better identify other cross-cultural angles. Once individual assessments are done, you may want to consider a team assessment to allow the virtual team to discover how they can best leverage one another for mutual and organizational benefit.

2.    Cross-Cultural Principles and Theories

Cross-cultural principles and theories will provide team members with a mechanism to not only understand that we all see things differently, but also to understand that cultural values have an enormous impact on attitudes, beliefs and behaviors. It is not enough to simply tell your teams about culture, it is critical that they begin to gain a deeper understanding of why they are different from their colleagues.

3.    Cross-Cultural Orientations

Cross-cultural Orientations will provide your team members with a way to understand their own cultural norms and their colleagues’ cultural norms. Once they can begin to understand specific components of culture that they see differently than their colleagues, they will gain the ability to begin building bridges between cultures.

4.    Cross-Cultural Intelligence

Cross-cultural Intelligence will provide your virtual teams with a toolbox that contains a reliable method for evaluating almost any cultural situation – national, functional, or organizational – very quickly. They will obtain a reliable method to prepare for interactions with their colleagues and clients on the spot – or use the same toolbox to prepare in advance for almost any situation that has a cultural context.

One or another of these tools is not enough to equip your teams for their best chance at success. What few realize, is that these tools build upon one another to enable organizational success across boundaries and borders. An assessment may provide insight, but it will not tell you what to do with that insight…cross-cultural principles and theories may provide a foundation from which to go forward, but they will not help your team members begin to understand their colleagues… and while cultural orientations may provide inherent understanding of behaviors and perspectives, they will not provide a proven process from which to interact. Each step is necessary – and each step builds on the last. As you seek to deploy this process, identify a partner that has a very specific skill sets and experience in each of the four areas above in order to enable your teams for virtual success.

Give your virtual teams the advantage – equipped them with the four critical angles of cultural integration.

Has your organization strategically invested in cultural integration?

Please engage the discussion and let us know how you achieve cultural integration. Always feel free to contact me at Sheri.Mackey@LuminosityGlobal.com or by visiting our website at www.LuminosityGlobal.com. Check back next week, when we will discuss how you can manage cultural differences in a way that will allow your virtual teams to benefit from cultural diversity.

h1

Leadership Lessons From Haiti: Repost

May 1, 2012

 As I was observing (and serving) in the poorest country in the western hemisphere,  I began to think about how there are some leadership lessons inherent in the environment in Haiti that most of us could stand to think about more often. You may think to yourself, “what can I learn from a country that has 90% unemployment and a 70% illiteracy rate?” These statistics are correct… and there are some important reminders (lessons) that impact how we interact with people as leaders and how far people are willing to go to serve you. Here are just a few of the things that come to mind:

  1. Understand, you can’t possibly understand…

Living and visiting third world countries on a regular basis throughout most of my life, I am more aware than most of cultural diversity and the impact it has within a single culture, much less a wider application. In Haiti, I was reminded that because I live within my own paradigms, I can never fully understand the plight of those outside of them. Despite seeing poverty in its most extreme, I have never been that poor….despite witnessing oppression at its worst, I have never really been oppressed…No matter how much, as global leaders we would like to think we understand, chances are we are just not equipped to comprehend the complexity and diversity that resides within our global organizations.  The myriad of cultural challenges our diverse global communities present, only serves to remind us that while we can certainly learn and understand general orientations and respect and value others worldviews, we can not fully understand individual people by observing from a physical or psychological level.  The diversity and complexity of those individuals is shaped not only by their culture, but by their life experiences and  the dozens of values, thousands of attitudes and tens of thousands of beliefs that continually evolve throughout a lifetime. As global leaders, where we can be effective is through active listening, understanding that there is more than one “best way”,  and having the capacity to facilitate the blending of the best of all cultural elements to make the whole more than the sum of the parts.

2.      One of the most important responsibilities of a leader is to understand what’s important.

It’s very easy to be caught up in the minutia of day to day poverty in Haiti. However, as the leaders we were responsible for making the biggest impact possible in a finite period of time – not so different from global business. It was absolutely vital, while managing the interactions and activities of the team, to ensure the larger mission was being accomplished. Global leadership is no different – as leaders, we are responsible for the day to day operations and ensuring basic responsibilities are being met. However, we should never lose sight of the fact that we are also responsible for moving the organization forward in such a way that we are making a making a real difference to our employees, clients, and the organization as a whole.

3.     Embody teamwork and sacrifice.

A woman with a malnutritioned, dying child in her arms shares the small amount of formula we brought her child in order to save another. Heartbreaking, you say, but what does that have to do with global leadership? A lot, actually – What are you willing to sacrifice for the greater good? What do you value that you are willing to sacrifice in order to achieve an impossible future? What are you so passionate about that you would be willing to transform not only your company, but yourself? I can assure you that saving her child seemed nearly impossible, yet that woman was willing to share everything she had so that another mother might also realize the impossible future of seeing her child grow up. What would happen if we, as global leaders, would adopt an attitude of teamwork and sacrifice in everything we do?

4.    The importance of Execution.

In Haiti, execution can often be the difference between life and death. While serving at an orphanage, a woman walked up – she was holding a 3 year old girl by the hand and she was carrying what seemed to be a lifeless baby. The woman had brought her children to the orphanage to give them away – her husband had died and she could no longer feed them, they were malnutritioned to near death. She clearly loved her children. Her choice –  keep them and watch them die or execute on a plan to give them life.  She chose their lives. If you fail to execute, what is the cost? A failed project? Missed numbers? Maybe a few million dollars? Worst case – your position or someone else’s?  The truth is, we may never really know the impact if we fail to execute. The repercussions could ricochet far beyond our own line of sight. As a global leader, a key element of your role is to ensure execution – for everyone’s benefit.

5.   Value and leverage the resources you have (and stop complaining about those you don’t)…Be creative and use what you have.

In Haiti nothing is disposed of just because it fulfilled its original purpose. As in most 3rd world countries, once something has been used for its original purpose, it is time to ask what its next purpose should be. The third world teaches people how to be resourceful and leverage what they have. We should all learn from those nations who have the least because they value and leverage everything they have. Most importantly, people in Haiti value and leverage one another. They know how to find and use their resources –  who has specific skills and where to go to learn or get help. If one person acquires anything at all, it is shared amongst the community. The Haitian people never complain and have rock-solid faith – they use everything they have to the very best of their ability. In these (relative) times of economic hardship, can you imagine the impact if we could have if we would adopt the Haitian sense of entrepreneurship – especially when considering our human resources?

6.    Unite to make the impossible possible.

We brought 25 people to Haiti who had little to nothing in common, with nothing more than a vision of exactly what were going to accomplish and a rock solid plan of how we were going to achieve our goals – we left as a team bonded by experience and a line of sight to that vision for a better future for the Haitian people. Everyone was involved in the right capacity – everyone had a role and knew exactly how important they were to the outcome. As a global leader it is your responsibility to unite your organization through a vision of a future worth striving for, to facilitate a game plan in which everyone knows and understands the value of their role, and ultimately to ensure execution – enabling a game-changing future for your organization and everyone in it.

Haiti is a place whose truths and shortcomings are different from those of your country or mine only in being more obvious – more difficult to look at. Anything that’s true of Haiti is true of global business, and the world, as a whole — that’s a truth that’s not complicated at all, only hard to swallow. Eight months after the earthquake that killed perhaps 300,000 people, life in Haiti seems to have evolved into a “new” normal. That doesn’t mean everything’s fine — it’s not. Even the new normal in Haiti is far from fine.

Most of us lead a privileged life, yet we often don’t appreciate how good (or how easy) life is for us. We may have a tough day at the office, spend innumerable hours on an airplane… one of our regions may not be delivering the results we would like, or perhaps we are having alignment issues within our global teams. Honestly, we should all  stop and appreciate that we are blessed enough to have these challenges. The people of Haiti struggle everyday just to feed their children. They have no hope of earning a living – the average wage for the 10% of the population that does have a paying job is less than $300 and has not increased in over 20 years – and they predominantly speak a language that is not spoken anywhere else in the world. Yet, somehow there are lessons to be learned…

I would love for you to engage the discussion and let us know how your unique experiences remind you of what good leadership is all about. Please feel free to contact me at  Sheri.Mackey@LuminosityGlobal.com or by visiting our website at www.LuminosityGlobal.com. Check back next week for the next installment of Leadership Across Boundaries and Borders.

h1

Virtual Success: The Charter & Mission Statement

April 15, 2012

While a vision develops a picture of where the team is going and creates a shared sense of going somewhere specific together, your team charter will help you to more effectively collaborate across boundaries and borders, set expectations, design performance management systems and provide a mechanism for evaluating your virtual teams. However, the charter is not the end of the process. The charter is the launch point for creating useful dialogue that will ultimately facilitate the team creating it’s mission statement – the coming together of the virtual team’s vision and charter.

The vision, charter and mission are critical for all teams, however when leading virtual teams they become vital to your success. Because you work with teams that do not work in a shared physical environment with cues acquired through daily interactions, it is critical that your charter provide explicit guidance on overall expectations.

The formation of a charter is the most effective when developed by the team, creating a joint focus and buy-in to the overall contents of the charter.  Work diligently with your virtual teams to develop each area of the charter. Similar to how the vision provides a desired destination in living color for your virtual teams, the charter will provide a clear road map to guide them toward that final destination. In addition, by working through the components of the charter together, the team will be focused on their joint objectives and common path. It provides a significant opportunity for you, as their leader, to help your dispersed teams come to a common purpose, ensuring everyone has a shared understanding of where they are going and how they will get there as a team.

The formation of the charter creates a graphic, detailed picture of the vision – clarifying roles, boundaries and communications processes.  The most important aspects of the charter are:

Read the rest of this entry ?

h1

Communicating Brand YOU

March 10, 2012

If you’re not appearing, you’re disappearing…

~ Art Blakey, Legendary Jazz Musician

 In order for you to increase your chances of success, people need to know about you and what you have to offer. They need to meet you, see you… hear from you. If you want people to talk about the remarkable things you do, then you need to give them the opportunity to experience you. This doesn’t need to be a sleazy car salesman pitch (no offense to any reputable car salesmen!), but it does mean you need to get out there and have the capability to produce  clearly choreographed 30, 60, and 90 second “elevator” speeches that will serve as an introduction to Brand YOU.

Once you know how you will introduce your brand, start attending networking meetings (both social and professional) and getting involved in external organizations in your field. However, one of the best (and least recognized) opportunities you have to communicate Brand YOU is to expand your involvement to organizations not in your industry or field of expertise. Some of your best contacts may come from quite unexpected places, but you will never know unless you get out there and share your brand.

Read the rest of this entry ?

h1

Packaging Brand YOU

March 5, 2012

Companies spend a lot of money to define and package the goods and services they want to sell. Superficial or not, people make judgments based, in part, on appearances. As most us have been told – You never have a second chance to make a first impression. Your “packaging” has to attract, inform, and persuade … However, the packaging of Brand YOU consists of much more than what is explicitly visible.

So then, what makes your brand not only attractive as a first impression, but memorable for the value and content you bring to the wider landscape? The marketplace is crowded and more competitive than ever. To establish yourself and rise above the noise, you need to have a clear idea what you are about, what you have to offer and to whom.

Here are some ideas of things you may want to consider when developing your Brand portfolio:

Appearance: Obviously, you need to make sure you are representing on the outside the value that you want people to perceive on the inside. Do you look and behave in a way consistent with how you would like others to perceive you?

Content: 
It’s critical to give your audience something that interests them and leaves them wanting more. The idea is to create content that makes people want to become what Seth Godin calls raving fansof you. If you’re passionate about your brand, your enthusiasm will come across in everything you do – and that’s the most important thing you can communicate to anyone.

Messaging: How do you demonstrate what makes you different? Is Brand YOU a brand of substance? How will you communicate that substance? What do you have to offer that is demonstrably better, faster, or stronger than other brands? Dig deep inside yourself and search for answers to these questions – they are very important and will impact multiple areas of your life. Once you have an idea of what you would like to promote, develop a clear and concise message that promotes how you would like to show your audience what you are all about and how you can be of service.

Once you have put everything together, double check yourself and make sure you are accurately reflecting what you hope to achieve.  Contemplate the following aspects of your packaging:

  • Your space: Does it reflect who you are?
  • Your business card: Does it indicate your expertise or area of specialty?
  • Your personal style: Does it align to what you want people to perceive about you?
  • Your communication style: Does it really reveal what you want to communicate?
  • Your presentation style (including your visuals): Do your presentations represent you well?
  • Your (social) media presence: Are you conscientious about how you present your packaging in all forums?

I know this is a lot to think about… and even more to execute on. However, the results of going through this in- depth exercise in self-discovery will pay off BIG – it will become your competitive advantage. Not only will you know yourself infinitely better, but people will see and understand your packaging in exactly the way you would like them to.

Does your packaging say what you want it to?

Please engage the discussion and let us know how your packaging has affected you. Always feel free to contact me at Sheri.Mackey@LuminosityGlobal.com or by visiting our website at www.LuminosityGlobal.com. Check back next week for the next installment of Leadership Across Boundaries and Borders, when we will discuss how to communicate Brand YOU.

h1

Destinations: You Have Arrived

January 26, 2012

The greatest achievement of the human spirit is to live up to one’s opportunities and make the most of one’s resources.

 ~ Marquis de Vauvenargues 

Wherever your most desired destination may be, one thing is for sure – if you don’t get on the road, you will never arrive.  Once you decide to embark on the less traveled path of pursuing your personal goals, it it important that you set achievable milestones in order to successfully enter the narrow gate of your desired destination. It may feel like a long journey, but with perseverance and dedication to fulfilling your potential, you will arrive…

When you have achieved that goal you have steadily been working toward, ensure you take the time to congratulate yourself and enjoy the satisfaction of having achieved what you set out to do. Absorb the implications of the achievement, and observe the progress that you’ve made towards other goals. At the very least, achieving your milestones will fuel your motivation to propel you toward your next goal – ultimately guiding you to where you want to be.  Achieving even small goals (milestones) along the way will give you the self-confidence to pursue new and exciting destinations.

Whether the goal was small or large, STOP and take a little time to enjoy the moment and reward yourself appropriately. Recognize your success for what it is…SUCCESS!

Now, with the positive experience of having achieved a goal, and taking the time to properly acknowledge your accomplishment, review the journey to date and determine:

  • Was the goal too easily attained? If so,  make sure your remaining goals (or your next goals) stretch your capacity so that you continue to grow and arrive at new and exciting destinations.
  • Did the goal take a daunting length of time to achieve? Ensure your next goals are a little more  time-bound, and check the distance between your milestones.
  • Did you learn something from your journey? If so, leverage your learning and use it to facilitate the journey toward future destinations.
  • Did you perceive a deficit in your skills, despite achieving the goal? Think about incorporating some of the more challenging aspects of the journey onto future roadmaps in order to allow you to hone that particular skill for future journeys.
  • Have you derived as much pleasure from the journey as you have in arriving at the destination? I hope so – life is all about the journey after all…

Now that you have arrived at your desired destination, it is time for you to reset your navigation system and set that next big, audacious goal that will take you on yet another exciting journey toward the fulfillment of all of your most “desired destinations”…

Where will you go next?

I hope this series has provided some useful guidelines toward helping you to manage your journey toward your ultimate destination. Please engage the discussion and let us know how you will travel toward your next personal goal. Always feel free to contact me atSheri.Mackey@LuminosityGlobal.com or by visiting our website at www.LuminosityGlobal.com. Check back next week for the next installment of Leadership Across Boundaries and Borders.

h1

Destinations: Preventing A Wrong Turn – The Seven Sins of Goal Setting

January 9, 2012
Some men give up their designs when they have almost reached the goal; While others, on the contrary,obtain a victory by exerting, at the last moment, more vigorous efforts than ever before.
~Herodotus

Goal setting sounds simple right? Well it is, but it can go downhill very quickly. You have committed to your personal goal-setting journey, but there are some roadblocks to watch out for. The first rule of the road is, “keep on moving!” Despite honoring this mantra, you may still fail to reach your desired destination because you (consciously or unconsciously) take some critical wrong turns that keep you off course:

1.    You just won’t follow the process through because:

  • You can’t think of a good reason to set goals: This is your future we are talking about here – goal setting defines your destination and how you will get there, so that one day your dreams becomes reality. Keep this in mind when you are deciding how to proceed…
  • You are in control of your own destiny: You are where you are now because of the action [or inaction] you have taken in the past. Where you’ll be in the future is determined by the actions you take today. Is there any better reason to start setting goals and having some control over your future?
  • You don’t see how goal setting will help you: Maps help you get where you want to go, right? That’s all goal setting and action planning really are – the roadmap to your future.  Of course it will help.
  • You haven’t got time: Goal setting is about working smarter, not harder. Yes, it will take some of your time and energy, you may even have to make some sacrifices. However, the end results are truly worth the effort. Surely you can set aside a small amount of time each day to move toward your life’s purpose and take the actions necessary to get there?  The sad reality is that many people procrastinate all their life and never achieve what they really want to achieve. Don’t be one of those people. Visualize what life will be like when you arrive at your desired destination and use this vision to give you the motivation and “drive” to get there.
  • You believe it is too hard: Goal setting is simple, but not easy. It takes some time and you need to do some soul searching to determine what it is that you really want out of life – but it is not hard. It may seem overwhelming, however by managing the process with relevant mile-markers, you can continually move in the right direction and ultimately achieve everything you want.  The other thing to remember is that goal setting is a skill. Like all skills, goal setting takes exposure and time to develop.
  • You are afraid of failure: What is fear? False Expectations Appearing Real.  You determine what you are capable of, and more than likely you are your biggest constraint. What is the worst case scenario of not achieving your goals? You may achieve some of your goals or, perhaps, a portion of a goal. You will know that you gave it your best effort and as a result achieved somethingNow, what is the most likely outcome of not setting any personal goals? Not going anywhere - far worse, by my estimation.  Fear of failure is real. It is critically important to come to terms with this, as fear of failure can result in a complete lack of action… resulting in failure to achieve anything meaningful. Learn to grow from failure, rather than fear it.
  • You don’t take your goals seriously enough to fully commit: You need to take goal setting seriously if it is going to work for you. You have probably tried New Years resolutions in the past – did you take them seriously? Did you succeed?

Read the rest of this entry ?

h1

Destinations: Confirming Your Course, Personal Goal Setting Part IV

November 10, 2011

If you want to succeed, you need to set goals. Without goals, you lack focus and direction. Goal setting not only allows you to take control of your life’s direction; it also provides a benchmark to determine if you are actually succeeding. After all, having money in the bank is only proof of success if  your goal is to create wealth and all that comes with it. However, if your real goal is make a difference in this world, the money may only be a milestone on the way to your final destination – or may not play into your life goals at all.

As mentioned earlier in the week, goal setting is a process.  While it is both necessary and critical to set SMART goals, it is particularly useless if you cannot operationalize the process and incorporate it into something you will leverage for your own success. Having established the meaning and specifics behind SMART goals, let’s look at a way to operationalize the process:

1.  Take the most efficient route: State each goal in one sentence – make it SMART.

The single sentence guideline forces you to be focused – stating clearly and plainly what you intend to accomplish. This clarity, right at the beginning of the goal setting process, makes it incredibly powerful. It also makes it straight-forward to check that you are meeting ALL SMART criteria within the context of the guideline.

2.  Appreciate the journey: Understand WHY you have chosen specific goals

Goals, as important as they are, need to have a deeper why or they are not sustainable. There must be an engine that drives them – a commitment to something that matters. Failure to address this challenge will almost certainly result in lack of motivation and failure to attain the milestones necessary to achieve your goals.  Answer this question thoroughly in your own mind and you will be motivated to follow the route to your ultimate destination.

Read the rest of this entry ?

h1

Destinations: Planning Your Route, Personal Goal Setting Part III

November 8, 2011

If you don’t know where you are going, you will probably end up somewhere else. 

~Lawrence J. Peter

Just as when you are traveling to a destination it is helpful to know the best route, in driving toward your goals it is useful to know how to get there in the most expedient way. Goal setting is a process that starts with careful consideration of what you want to achieve, and ends after a lot of tenacity and commitment to accomplish what you set out to do. In between there are some very well defined steps that transcend the specifics of each goal. Following these road signs will allow you to realize your desired destination without taking too many detours.

We have, over the past couple of weeks, focused on why goals are important and preparing for the journey of personal goal setting.  Now that we have prepared, it is time to embark on our journey of personal goal setting. Most of us are familiar with the SMART mnemonic for setting goals: Specific, Measurable, Achievable, Relevant and Time-bound. Unfortunately, few actually give much time and attention to the model. It is, however, a key difference between goals that are achieved and goals that are not.

S: Be Specific

First and foremost, goals need to be specific, clear and well defined. They should state exactly what you want to do in concrete terms. Vague or ambiguous goals are unhelpful because they won’t provide sufficient direction. Remember, you need goals to show you the way. This is the fundamental difference between a dream and a goal. Dreams get you nowhere if they do not become actionable, yet you would be surprised at how many leaders fail at this first, critical step. In order to succeed you should:

  • Ask yourself exactly what it is you want to do
  • Understand why you want to do it
  • Ask yourself how you plan to do it
  • Ask yourself who you will need to help you
  • Ask yourself when you would like to achieve the goal

Being specific has a tremendous impact on your mind. Vague, generalized goals are likely to leave you bored and disinterested over time… specific, detailed goals should fuel your mind and energize your actions.

Being specific also means writing your goals down. Writing your goals out in complete detail provides the subconscious mind with a detailed set of instructions to work on – a roadmap for success. The more information you give it, the clearer the final outcome becomes. The more precise the outcome, the more efficient the mind can become. The simple mechanical act of writing makes your goals visible and tangible. Now they are no longer just thoughts – they are commitments!

Read the rest of this entry ?

h1

Destinations: Personal Goal Setting

October 17, 2011

All successful people men and women are big dreamers.

They imagine what their future could be, ideal in every respect,

and then they work every day toward their distant vision, that goal or purpose.

- Brian Tracy

Personal goal setting is the single most important thing you can do to ensure you reach your potential – as a leader and as a person. You need well-defined targets that give you direction and motivation – they are your road map to success, your life’s plan, and your personal guide to the future. Think about it, without setting both personal and professional goals you are following a road with no destination.

In reality, would you set out for an unfamiliar destination with no real idea of how to get there? Probably not! Despite this fact, statistics show that while most leaders have substantial goals in place for their organizations, very few actually have goals in place for their lives.

If you’re one of the 95% of people on this planet who don’t know what their personal goals are (or life’s ambition is) – and as a result still have no idea where your final destination will be – then you should consider creating explicit goals that will drive you to achieve everything you want in life. Goal setting is just a process, but it is a very important and personal process that helps you get what you really want out of life. Many people never take the time to think about what they ultimately want from life… or next week, for that matter. Others dream about where they want to go,
but never develop  a map to guide them as to how to get there in an effective, efficient way. Odds are, you fall into one of these two categories…

Throughout history, there is a clear link between people that set goals and people that succeed. This is because personal goals provide a way to define a clear path toward a chosen destination.  The old saying that,” people who succeed have goals and people who have goals succeed” is absolutely relevant and true in every society around the world. Establishing personal goals will significantly increase your chance of life happening the way you want it to happen.

Read the rest of this entry ?

Follow

Get every new post delivered to your Inbox.

Join 66 other followers