Archives For sustainability

Did you know that an estimated 70% of international ventures fail due to poor cross-cultural interactions?  When individuals from different cultural backgrounds or environments don’t understand each other, it will inevitably lead to failed projects and suboptimal results.  Culture forms the way we think and act – across all spectrums – often causing members of virtual teams to perceive reality very differently across boundaries and borders. If you work on a global team… or with diverse people from down the hall, you too are at risk of contributing to poor business outcomes.

On the flip side, although cultural diversity has a high potential for negative outcomes, it also has enormous potential for growth and renewal that can facilitate extraordinary results. Always keep in the forefront of your mind that your virtual teams likely have more talent and potential than other types of teams by the sheer force of their diversity – the question is, will they be able to leverage that diversity for individual, team and corporate success?

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