Global Culture: Will You Shift Your Paradigm For Global Success?

June 17, 2011 — 1 Comment

For those of you who have been following my blog from the very beginning, I will apologize in advance. Over the next several weeks I will be traveling extensively overseas for business and developing a new service offering for Luminosity Global, while also coordinating the cross-country relocation of my family. As a result, I have decided to repost a series I wrote very early on that many of you may not have seen – if you have seen these articles, I hope you will appreciate them just as much as you did a year and a half ago.  I hope everyone is having a wonderful summer and enjoys the following series, Global Culture:

A great leader must be a great communicator. However, communication in a global context means communicating successfully across boundaries and borders. Cross-cultural communications are complex – often difficult and easily misinterpreted or misunderstood if not skillfully navigated. The ability to successfully connect across cultures can be facilitated, not by trying to understand the many nuances of every culture, but by understanding that there are basic orientations (or perspectives) that, if understood on a continuum basis, can foster the potential for leaders everywhere to leverage cross-cultural communications for a new energy boost to high performance in an increasingly complex global environment.

The truth is that there are very few leaders or companies on this planet that truly embrace cultural differences and leverage them for global success on a personal and organizational level – yet cross-cultural communications are an invaluable lever to global success. Those of you who are managing across countries and regions and who are willing to get the best out of the rich melting pot of cultures that you navigate, have the ability to build virtual bridges between cultures and geographic locations, creating thriving teams and organizations, that will enable you to become a Game Changer vs. a Game Player through effective global and interpersonal communications.

Integrating cultural orientations into your communications will allow you to unleash exponentially more human potential to achieve meaningful objectives – you will be better equipped to extend personal and organizational worldviews, bridge cultural gaps, and make communications relevant to a geographically dispersed workforce that will enable impossible futures across boundaries and borders.

There is no viable way around it – your cultural orientations impact the way you communicate. As you begin to have the ability to understand your own cultural orientations and communicate effectively across alternative orientations, you will also begin to have the ability to leverage cultural differences constructively and for the benefit of all, communicating efficiently and effectively across your global organization. This capacity is of the highest importance for success in an interconnected and increasingly global marketplace.

In the highly competitive global markets in which we all reside, the aim is to achieve concrete impact and tangible results that are enabled through maximum performance across all regions. Challenging cultural assumptions and looking at yourself and your entire extended network (including customers) through a different cultural lens, and communicating back through that lens, will propel you beyond your previous limitations to discover creative solutions that are outside of your proverbial box – leveraging cross-cultural differences to achieve business results well beyond anyone’s expectations.

For the next few weeks, I will be discussing specific cultural orientations that will facilitate successful communications and business results.

Will you shift your paradigm for global success?

You can contact me at or by visiting our website at Check back next week for the beginning of a multi-tiered discussion on understanding cultural orientations for successful communication Across Boundaries & Borders.


Posts Twitter Facebook

Sheri is The Global Coach, founder of Luminosity Global Consulting Group, Global Executive Coach, Speaker, Writer and Global Business and Cultural Expert.

One response to Global Culture: Will You Shift Your Paradigm For Global Success?

  1. Very few US companies do because as the dominant global economic influence the leadership makes it very plain in countries where the business culture is evolving – typically Third World countries, how we do business and the nationals are expected to follow the company line under threat of moving their operations elsewhere. They make accommodation to cultural idiosyncrasies in strong cultures, e.g. Japan; Saudi Arabia, China, etc.

Leave a Reply

Text formatting is available via select HTML. <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>