As a leader today, you need to have a taste for adventure. At the very least, you should appreciate the commitment and intense talent that resides within those athletes who excel in sports such as surfing, kayaking or downhill skiing because global leadership, like extreme sports, is not for the faint of heart…


In today’s complex business environment you, as a global leader, are required to become an Extreme Team Captain with the ability to navigate through unfamiliar and turbulent environments, while maximizing the functional, geographical, and cultural diversity of your teams to create and deploy winning strategies that will change the game forever. In today’s multicultural, dynamic world, understanding that evolving into this new breed of Extreme Global Leader is critical to your own career acceleration and creating sustainable growth for your organization!

What you need to realize is that it is not possible for you achieve your highest potential on your own. You need a strong support structure.  That can mean a lot of things, but the single most important thing you can do for yourself is to ensure you have a strategic thinking partner to move you further faster. The reality?


Just as professional athletes have long been reliant on the skills of exceptional coaches, so have highly successful executives. They understand that in order to stay at the top of their game they need to have a highly qualified professional to help them not only develop, but maintain, a complete suite of developmental capabilities that simply do not evolve on their own.

However, the truth is that Executive Coaching gets a bad wrap – most often for a good reason. And yes, I am aware that many coaches out there will be unhappy with me for saying what I am about to say. Despite this, if we are to evolve leadership and move things forward, we have to drastically change the current coaching paradigm and focus on what Executive Coaching should be versus what it is in it’s current state. So, here it is…

Executive Coaching, more often than not, has two problems:

1)    It has a negative connotation. Often “coaching” refers to some variation of remedial coaching designed to provide a last ditch effort to shore up the leadership or skillset deficiencies of a leader that is on his or her way out. Quite frankly, this type of coaching is usually not good for the client or the coach. Why? Because in most cases, it is a lost cause and the company has already made up its mind as to the outcome of the situation – the engagement of the coach is merely “keeping up appearances”. While the remedial assignment may pay the bills for the Coach, it is not a battle that can be won and can even be damaging to the Coach’s reputation. From the leader’s perspective, it is just prolonging the inevitable and providing false hope. It is far better for the leader to move on and do something s/he is better suited to do. A Coach may be the answer, but in a different capacity – a coaching relationship in an individual (versus a corporate) context may be the perfect opportunity to explore true passion and talent and get a laser viewpoint as to where that passion and talent is best served. And…

2)     Many “Coaches” out there are operating on limited qualifications and experience that cannot possibly benefit an experienced professional. This borders on dangerous as these people have no basis for giving career or business advice in complex business environments and can potentially damage your career and/or your business. Taking advice or guidance from unqualified individuals can cost you far more than you are willing to pay. Again, this is exponentially damaging to the coaching profession as these “coaches” do not produce positive results and have no capacity to show any kind of sustainable ROI for their services, while at the same time doing more harm than good to both the individual and the organization.

Shift your paradigm. Demand more. Look at Executive Coaching differently.

An Extreme Coach is a different animal altogether. This person is a highly qualified professional that typically works in a corporate environment with:

Partnering with a talented coach can be one of the greatest adventures of your life. In business, just as in sports, being “Extreme” involves far more than winning – Extreme is equivalent to “off the charts” excellence.   It describes a leader who invests the time and energy to practice critical skills under the guidance of a highly experienced coach to exceed his or her potential – and both are  fully dedicated to the pursuit of an impossible future.

As a great business leader, YOU NEED A GREAT COACH. Despite the many myths in business, Extreme Coaching is about giving you the tools and skillsets to:

Global Leadership Coaching is an art, as well as a science, and great coaches know far more than just the rules of the game. Extreme Coaches know how to communicate across boundaries and borders in a way that gets results.  They communicate well and exude credibility, competence, respect and authority. Clear communication means setting defined goals, giving direct feedback and reinforcing key messages to ensure maximum retention – even when you may not want to hear them. The goal of great coaching is to guide, inspire, educate and empower you, as an Extreme Leader, to realize and develop to your full potential to ensure transformation in both your personal and professional life.

What is your plan to exceed your potential?

Please engage the discussion and let us know how the right coach has helped you to exceed your potential. Feel free to contact me at,  by visiting my blog at or stopping by our website at

3 Responses

  1. Hi Coach Sheri:
    It has been a pleasure reading , internalizing and following your advices through your various articles. Thank you for the sharing and insights. Indeed, are powerful guides to my profession and career. Merry Christmas and a prosperous coming new year.
    Fred Pandian Basino

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